Step 03 — Serum

Glow Ritual
Niacinamide Serum

30ml · Multi-weight HA · All skin types

★★★★★ 4.9 · 2,180 reviews

A multi-weight hyaluronic complex designed to plump, smooth, and visibly refine skin.

$38 or save 15% in The Complete Ritual

Size

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↩30-day returns · No questions asked

◎Dermatologist tested · Fragrance-free

⬡Lightweight · Fast-absorbing · Never sticky

Niacinamide 5% Triple-HA Peptide Complex Panthenol Fragrance-free

Cleanse

Essence

Serum

Cream

Balm

The science

Hydration at every
depth.

Formulated with multi-weight hyaluronic molecules, this serum hydrates at different depths of the skin simultaneously.

The result? Plumper texture. Softer lines. More elastic, supple skin.

Lightweight. Fast-absorbing. Never sticky.

Surface — Low molecular HA

Instant plumping effect, smooths texture and fills fine lines from the outside in.

Mid-layer — Medium molecular HA

Sustained hydration reservoir that maintains moisture balance throughout the day.

Deep — High molecular HA

Long-term elasticity support, binding moisture deep within the dermis for lasting suppleness.

Why it works

Your glow,
amplified.

Most serums target one skin concern. This one targets the foundation of all of them — hydration. Because plump, well-hydrated skin reflects light better, absorbs actives better, and ages better.

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Visible plumping

Triple-weight HA delivers an immediate volumising effect visible within minutes of application.

→

Tone refinement

Niacinamide 5% brightens uneven pigmentation and reduces the appearance of enlarged pores over time.

→

Skin elasticity

Peptide complex and panthenol strengthen the skin matrix, improving firmness and bounce with consistent use.

→

Works under everything

Lightweight, fast-absorbing formula layers seamlessly under Step 04 — Cream without pilling or stickiness.

Key ingredients

What's inside
and why.

Active · Brightening

Niacinamide 5%

Clinically studied at 5% concentration for visible pore reduction, brightening of dark spots, and regulation of excess sebum — without irritation.

Multi-weight · Hydrator

Triple Hyaluronic Acid

Three molecular weights working simultaneously across skin depths — surface plumping, mid-layer hydration, and deep elasticity support.

Biotech · Firming

Peptide Complex

Signal peptides stimulate collagen synthesis and strengthen the skin matrix, improving firmness and reducing the depth of fine lines over time.

Pro-vitamin · Soothing

Panthenol B5

Pro-vitamin B5 accelerates skin repair, reduces redness and sensitivity, and locks in moisture to complement the HA complex throughout the day.

How to use

Step 03
of 05.

Apply after essence

Use immediately after Step 02 — Essence, while the essence is still slightly tacky for enhanced layering.

Dispense 2–3 drops

Less is more. 2–3 drops are enough for the full face. Warm between fingertips before applying.

Press into skin

Gently press and pat into face, avoiding the eye area. Focus on cheeks, forehead, and chin.

Allow to absorb

Wait 60 seconds before applying Step 04 — Cream to allow full absorption and prevent pilling.

Ritual tip Apply while skin is still slightly damp from the essence — this increases HA absorption by up to 40% compared to applying on dry skin.

Step 03 — Serum

Plump. Smooth. Luminous.

What they
say.

4.9

★★★★★2,180 verified reviews

★★★★★

"My skin looks like I've had a facial every single morning. The plumping effect is immediate — my fine lines look visibly softer within minutes of applying."

Laura P.

Dry / Mature

✦ Verified purchase

★★★★★

"I was skeptical about yet another HA serum but the texture of this one is genuinely different. It layers under my moisturiser perfectly — zero pilling, zero stickiness."

Rachel T.

Combination

✦ Verified purchase

★★★★★

"After 3 weeks my pores look noticeably smaller and my skin tone has evened out. The niacinamide really does work. This is the product I recommend most to friends."

Nadia K.

Oily / Combination

✦ Verified purchase

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